The fourth generation Prius launched in 2016 and subsequently won the Green Award in the Auto Express New Car Awards 2016.

Toyota have worked hard on producing an even smoother, quieter, cleaner and more fuel efficient drive. It means more dynamism, power and performance. In short, the best just got better!

Toyota’s latest full Hybrid technology makes owning a Prius even more satisfying. It’s a cutting-edge combination of petrol and electric power which brings compelling, clear benefits – and an effortless drive.

Outstanding levels of fuel efficiency, low CO2 emissions and high performance are achieved through a potent combination of advanced Hybrid technology, finely-tuned aerodynamics and lightweight materials. Driving pleasure is enhanced by a smooth and responsive automatic CVT transmission, while the refined platform ensures outstanding suspension and handling stability. Start the Toyota Prius without releasing any CO2, using advanced Stop & Start technology.

Toyota Prius


Below is a quick overview of the Prius Active.

  • 15″ alloy wheels
  • body coloured, electric, heated mirrors
  • lane departure alert with steering control
  • adaptive cruise control and road sign assist
  • LED daytime running lights
  • Toyota Touch® 2 multimedia system
  • smart entry (driver only)
  • rear parking camera
Toyota Prius

Performance & running costs

NCAP value: 5 Transmission: Manual & Automatic Engine size: 1.8 Petrol Hybrid (136 hp) Automatic
Emission: EURO 6 Combined CO2: From 70 – 76 g/km Car tax: £130
Insurance group: 7 – 15 Fuel economy up to: 94,1 mpg Warranty: 5 years
Toyota Prius
Toyota Prius

Prius Plug-in Hybrid Overview

The Prius Plug-in Hybrid adds another dimension to the growing Prius family. Combining the benefits of an electric car for short trips with the ongoing fuel and cost efficiency of Hybrid petrol powered car for longer journeys, it delivers unbelievable fuel economy and ultra-low CO2 emissions.

When buying a Prius Plug-in Hybrid, we at Toyota, along with our partner British Gas, or Scottish Gas in Scotland and Northern Ireland, highly recommend a dedicated charging solution. This offers significant benefits including safer, simpler and more compatible charging. You can rest assured that our partner’s highly experienced electrical engineers can install a solution that will enable you to charge your vehicle at home or your business safely and conveniently, now and in the future.

The Prius Plug-in gives you all the efficiencies of an electric car, without the restrictions. One 90-minute charge will give you the flexibility to drive up to 15.5 miles, with no CO2 emissions. Then, when you’ve used your electric charge, it automatically, smoothly switches to petrol-Hybrid power.

Prius Plug-in Hybrid Specification

Below is a quick overview of the Prius Plug-in Hybrid.

  • 15″ alloy wheels
  • driver and passenger heated seats
  • JBL premium sound system
  • cruise Control
  • LED Daytime running lights
  • Toyota Touch® multimedia system
  • smart entry (driver only)
  • rear parking camera
Toyota Prius

Prius+ Overview

Prius+ has been purposely engineered to harmonise all aspects of aerodynamics, space and design. Whilst Prius+ inherits and evolves from the styling of Prius, it also boasts a unique rear design to accommodate a large luggage space and a contoured roof with a spoiler. Prius+ is big on space, yet sports a silhouette that is both eye-catching and streamlined for optimum fuel efficiency.

Prius+ offers exceptional levels of space and comfort, with the ability to accommodate 7 adults and a boot space of 232* litres. Or simply fold the 3rd row seats down for a total of 784* litres. With three independent, split folding 3rd tier, you can create almost any combination to suit your needs, whether you simply want more room for passengers to stretch out and relax or need space top load longer items such as skis.

There’s clever storage everywhere too – from a centre console box to a 345 mm-deep compartment under the floor – big enough to take a week’s food shopping.

7 Seat Prius+ Specification

Below is a quick overview of the 7 Seat Prius+ Icon.

  • 16″ alloy wheels with aero covers
  • driver and passenger heated seats
  • automatic air conditioning
  • cruise control
  • LED daytime running lights
  • Bluetooth® hands-free system, Toyota Touch® 2 multimedia system, Aux-in connector & USB connector
  • push-start button
  • rear parking camera
Toyota Prius

Book a test drive

To test drive the Toyota Prius please select your prefered date and time. Someone from our test drive team will get in touch with you to confirm the booking.

Prefered date

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Prius Active

£249.93 per month^ & 4.9% APR

Prius Active
  • 15" Alloy Wheels
  • Reversing camera
  • Toyota Touch 2 Multimedia System
  • Toyota Safety Sense
  • LED headlights
  • Adaptive cruise control
  • Road sign assist

Representative example
Term 37 months
1 monthly payment of £249.93
35 monthly payments of £249.93
Cash price £23,810.00
Customer Deposit £5,000.00
Finance Deposit Allowance £0.00
Total Deposit £5,000.00
Amount of Credit £18,810.00
Acceptance fee (included in 1st payment) £0.00
Option to purchase fee (included in final payment) £0.00
Guaranteed future value/optional final payment £12,105.00
Total amount payable £26,102.48
Fixed rate of interest (per annum) 2.52%
Representative 4.9% APR

Model shown is New TOYOTA PRIUS HATCHBACK 1.8 VVTi Active 5dr CVT at £23,810.00 OTR. Prices correct at time of going to press. *4.9% APR Representative available on new retail orders of Prius when ordered between 1st April 2017 and 30th June 2017 and registered and financed through Toyota Financial Services by 30th September 2017 on a 3.5 year AccessToyota (PCP) plan with 0%-35% deposit.

^Payment shown is based on a 37 month Access Toyota contract with £5,000.00 customer deposit and Guaranteed Future Value/Optional Final Payment.

My Toyota

My Toyota

Make the most of your Toyota Prius with My Toyota and reap the rewards! As a valued customer we're always looking at ways to try to make your Toyota ownership even better and we believe the My Toyota portal could do just that by turning your already smooth drive into an extended smooth journey.

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Toyota Prius reviews

Just the drive I wanted


I have had my Prius just over a month now and have really enjoyed the relaxed motoring it has provided. Because there are so many new and individual features, it will take a little time to get used to taking advantage of all it offers, but that does not prevent enjoyment in driving.

Big improvement on last model


Very much more fun to drive than Prius 3, with better handling, gadgetry and fuel economy (easy to top 70 mpg). Myself I like the sometimes criticised looks: several friends and onlookers have admired its streamlined sweep. Only criticism is the retained bar at the back, which hampers visibility to rear, and, like the Prius 3, will no doubt make the part of that windscreen not covered by the heater and wiper difficult in winter. Overall a very pleasing car, though, and a satisfying choice before the truer EV cars which will inevitably grace the roads with better infrastructure in ten or so years time.

Much improved over my previous 2009 model


I previously owned a 2009 Spirit & the 2016 Business Plus version is a great improvement in almost every area. I have followed the Hybrid development since it was first launched & I am totally sold on the virtues of the system. I enjoy driving the car & always feel relaxed about its ability to perform in any circumstances.