John Roe founded his business in 1969 when he opened John Roe Motor Sales in Grimsby. Two years later, he was awarded the Toyota franchise and sold 80 new cars in his first year as an official Toyota dealer.
To this day, John Roe continues to be a family-owned and run business, operating four car dealerships and two franchises across North Lincolnshire, North East Lincolnshire and East Yorkshire.
Our heritage has shaped the way we run the business, so rather than simply inviting customers to buy a car from us, we instead ask you to be part of the family. This highlights the focus we have on looking after you with what we believe to be the highest standards of care and service you will find anywhere in the motor industry.