Toyota Prius

From £24,245


The fourth generation Prius launched in 2016 and subsequently won the Green Award in the Auto Express New Car Awards 2016.

Toyota have worked hard on producing an even smoother, quieter, cleaner and more fuel efficient drive. It means more dynamism, power and performance. In short, the best just got better!

Toyota’s latest full Hybrid technology makes owning a Prius even more satisfying. It’s a cutting-edge combination of petrol and electric power which brings compelling, clear benefits – and an effortless drive.

Outstanding levels of fuel efficiency, low CO2 emissions and high performance are achieved through a potent combination of advanced Hybrid technology, finely-tuned aerodynamics and lightweight materials. Driving pleasure is enhanced by a smooth and responsive automatic CVT transmission, while the refined platform ensures outstanding suspension and handling stability. Start the Toyota Prius without releasing any CO2, using advanced Stop & Start technology.

Toyota Prius


Below is a quick overview of the Prius Active.

  • 15″ alloy wheels
  • body coloured, electric, heated mirrors
  • lane departure alert with steering control
  • adaptive cruise control and road sign assist
  • LED daytime running lights
  • Toyota Touch® 2 multimedia system
  • smart entry (driver only)
  • rear parking camera
Toyota Prius

Performance & running costs

NCAP value: 5 Transmission: Manual & Automatic Engine size: 1.8 Petrol Hybrid (136 hp) Automatic
Emission: EURO 6 Combined CO2: From 70 – 76 g/km Car tax: £130
Insurance group: 7 – 15 Fuel economy up to: 94,1 mpg Warranty: 5 years
Toyota Prius
Toyota Prius

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To test drive the Toyota Prius please select your prefered date and time. Someone from our test drive team will get in touch with you to confirm the booking.

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Prius Business Edition

£349.41 per month^ 4.9% APR representative*

Prius Business Edition

The Prius Business Edition with Heads Up Display. Now available at John Roe from only £349.41 per month at 4.9% APR representative*

  • LED front light guide
  • Auto Headlights
  • Toyota Touch® 2 multimedia system with 7" display
  • Reversing camera
  • Heated driver & front passenger seats

Representative example
Term 37 months
1 monthly payment of £349.41
35 monthly payments of £349.41
Cash price £23,110.00
Customer Deposit £349.00
Finance Deposit Allowance £0.00
Total Deposit £349.00
Amount of Credit £22,761.00
Acceptance fee (included in 1st payment) £0.00
Option to purchase fee (included in final payment) £0.00
Guaranteed future value/optional final payment £12,825.00
Total amount payable £25,752.76
Fixed rate of interest (per annum) 2.52%
Representative 4.9% APR

Model shown is Prius Business Edition 5 door 1.8 VVT-i £23,110.00. Price excludes pearlescent paint at £795. Prices correct at time of going to print. *4.9% APR Representative only available on new retail orders of Prius between 1st October 2018 and 20th December 2018 and registered and financed through Toyota Financial Services by 31st March 2019 on a  month AccessToyota (PCP) plan with 0%-35% deposit.

Toyota Financial Services (UK) PLC; registered office Great Burgh, Burgh Heath, Epsom, Surrey, KT18 5UZ. Authorised and regulated by the Financial Conduct Authority. Indemnities may be required. Finance subject to status to over 18s. Other finance offers are available but cannot be used in conjunction with this offer. Offer may be varied or withdrawn at any time. 8,000 miles per annum, excess miles over contracted charged at 8p per mile. Toyota Centres are independent of Toyota Financial Services. Participating Toyota Centres. Affordable finance through AccessToyota. 5 year/100,000 mile manufacturer warranty. Terms and conditions apply.

My Toyota

My Toyota

Make the most of your Toyota Prius with My Toyota and reap the rewards! As a valued customer we're always looking at ways to try to make your Toyota ownership even better and we believe the My Toyota portal could do just that by turning your already smooth drive into an extended smooth journey.

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Toyota Prius reviews

Big improvement on last model

4 Rating

Very much more fun to drive than Prius 3, with better handling, gadgetry and fuel economy (easy to top 70 mpg). Myself I like the sometimes criticised looks: several friends and onlookers have admired its streamlined sweep. Only criticism is the retained bar at the back, which hampers visibility to rear, and, like the Prius 3, will no doubt make the part of that windscreen not covered by the heater and wiper difficult in winter. Overall a very pleasing car, though, and a satisfying choice before the truer EV cars which will inevitably grace the roads with better infrastructure in ten or so years time.

Just the drive I wanted

5 Rating

I have had my Prius just over a month now and have really enjoyed the relaxed motoring it has provided. Because there are so many new and individual features, it will take a little time to get used to taking advantage of all it offers, but that does not prevent enjoyment in driving.

Much improved over my previous 2009 model

5 Rating

I previously owned a 2009 Spirit & the 2016 Business Plus version is a great improvement in almost every area. I have followed the Hybrid development since it was first launched & I am totally sold on the virtues of the system. I enjoy driving the car & always feel relaxed about its ability to perform in any circumstances.