WHY BUY FROM JOHN ROE GROUP?
John Roe founded his business in 1969 when he opened John Roe Motor Sales in Grimsby. Two years later, he was awarded the Toyota franchise and sold 80 new cars in his first year as an official Toyota dealer.
Our heritage has shaped the way we run the business, so rather than simply inviting customers to buy a car from us, we instead ask you to be part of the family. This highlights the focus we have on looking after you with what we believe to be the highest standards of care and service you will and anywhere in the motor industry.

EXPLORE OUR CENTRES
John Roe Group have four showrooms across North Lincolnshire, North East Lincolnshire and East Yorkshire with Toyota and Lexus.
NEW AYGO X HYBRID
Your ultimate city companion, designed to make every journey effortless and enjoyable. The new Aygo X blends bold, compact SUV-inspired styling with the efficiency of an automatic hybrid powertrain, perfectly suited to modern urban life.
Its sleek and sophisticated design helps you stand out on every street, while agile handling and a raised driving position give you confidence and control in busy city traffic. With an impressive 76.3mpg^, the Aygo X delivers outstanding fuel efficiency—meaning fewer fuel stops, lower running costs, and more time enjoying the drive.
Inside, you’ll find smart technology, intuitive controls, and a surprisingly spacious cabin for a car of its size, making daily commutes, quick errands, and weekend adventures equally comfortable. Compact on the outside yet packed with personality and innovation, the new Aygo X is built for drivers who want style, efficiency, and fun without compromise.


Your award
winning dealership
John Roe founded his business in 1969 when he opened John Roe Motor Sales in Grimsby. Two years later, he was awarded the Toyota franchise and sold 80 new cars in his first year as an official Toyota dealer.
Our heritage has shaped the way we run the business, so rather than simply inviting customers to buy a car from us, we instead ask you to be part of the family. This highlights the focus we have on looking after you with what we believe to be the highest standards of care and service you will and anywhere in the motor industry.
CUSTOMER REVIEWS
We pride ourselves on providing a five star customer service across all of our showrooms. Discover what our customers say about us and the exceptional service we provide.






