John Roe Group began in 1969, when John Roe opened his first dealership in Grimsby. Just two years later, he secured the Toyota franchise and went on to sell 80 new cars in his first year as an official dealer.

Today, the business remains proudly family-owned and family-run. With four dealerships and two franchises across North Lincolnshire, North East Lincolnshire and East Yorkshire, our heritage continues to shape everything we do.

Rather than simply offering you a car, we invite you to become part of the John Roe family. This approach reflects our commitment to providing exceptional care, personalised service and the highest standards you’ll find anywhere in the motor industry.