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SHOWROOM
View our contact and opening information below
Service Opening Times
Mon - Fri
Saturday
Sunday
8:30 am – 5:30 pm
Closed
Closed
Sales Opening Times
Mon - Fri
Saturday
Sunday
8:30 am – 6:00 pm
9:00 am – 5:00 pm
Closed
Address
John Roe Toyota
174 Cromwell Rd
Grimsby
DN31 2BA
Contact Us

Adam Mayor
Grimsby General Manager
Meet Your General Manager
I’ve been part of the John Roe Group since 2019, working across a variety of sales roles, including Sales Executive, Showroom Manager and General Sales Manager. This experience has given me a strong understanding of both the customer journey and the day-to-day leadership required to build a successful, motivated sales team.
What I value most about John Roe Group is the genuine sense of togetherness across the business. We truly operate as one team, and I’m proud to work for a family-owned and family-run local company that cares deeply about its customers, colleagues and community.
I consider organisation, self-discipline and structure to be among my greatest strengths. I enjoy creating clear processes, setting high standards and helping those around me perform at their best. I’m passionate about delivering excellent customer experiences and contributing to the continued success and growth of the group.
JOHN ROE GROUP
Who are John Roe Group?
John Roe Group began in 1969, when John Roe opened his first dealership in Grimsby. Just two years later, he secured the Toyota franchise and went on to sell 80 new cars in his first year as an official dealer.
Today, the business remains proudly family-owned and family-run. With four dealerships and two franchises across North Lincolnshire, North East Lincolnshire and East Yorkshire, our heritage continues to shape everything we do.
Rather than simply offering you a car, we invite you to become part of the John Roe family. This approach reflects our commitment to providing exceptional care, personalised service and the highest standards you’ll find anywhere in the motor industry.

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